Congratulations! You have decided that you want to start shopping for sustainable fashion garments.
While this isn’t as simple as walking into your favourite store and picking the first thing off the rack, shopping sustainably has become simpler thanks to the internet.
There are independent brands dedicated to creating sustainable fashion garments, and social media is packed full of bloggers promoting the art of sustainable clothing.
How To Shop For Sustainable Fashion?
1. Start by taking small steps.
The next time you are buying clothes, look for organic cotton over traditional cotton.
You should read the label on clothes to see the materials used.
Start looking at investment pieces that you can add to your wardrobe, or that will fit in seamlessly with what you currently have.
Taking small steps makes all the difference.
2. If you’re not sure, then ask.
Thanks to social media, you can now speak directly to your favourite fashion brands.
If you have seen a product online or instore, and you’re not sure about the materials used or its sustainability then reach out to the brand directly.
Snap a picture or take the product number and send them over to the brand either by email or on social media.
Most brands will be more than happy to provide you with information about the product.
Being mindful about the pieces you’re buying will not only help the environment but also make you think about whether you need to buy it in the first place.
3. For special occasions, rent your outfit.
Before you buy anything, step back and think of how often you are likely to wear it.
If you need an outfit for a special event, like a wedding or gala dinner, that you don’t expect to wear again, you should consider renting your clothes instead.
Not only does this help the environment, but it can also give you the chance to wear a designer outfit that you wouldn’t pay full price for.
4. The ‘30 wears’ challenge.
On average, we wear our clothes seven times before throwing them out.
This trend is part of the reason why 85% of textiles end up in landfills and why 2,625 kilograms of clothing are burnt or taken to a landfill every second.
If you want to shop sustainably, then you need to consider how often you are likely to wear something.
The industry has put a focus on the ’30 wears challenge’, calling on consumers to wear each piece of clothing at least 30 times to prevent the increase in clothing ending up in landfill.
Not only will the ’30 wears’ mindset make your fashion choices more sustainable, but it can also save you money by encouraging you to wear the clothes you have instead of buying new ones.
5. Build a capsule wardrobe.
Capsule wardrobes, a small-curated collection of clothing, is a major trend thanks to the likes of Marie Kondo and an increased interest in minimalistic living.
Focus on buying clothing that ‘sparks’ joy, and garments that fit your body well.
Choose quality over quantity, as you will be less likely to have your clothing rip or tear over time.
Stick to neutral colours or ones that compliment your complexion to get ultimate versatility out of your capsule wardrobe.