What does sustainable fashion mean?
Sustainable fashion is a movement within the industry to lower the environmental impact and damage caused by the production and discarding of garments.
The rise of ‘fast fashion’ – the era of cheap clothing that are quickly thrown away after use – has massively increased the carbon footprint of the industry.
Sustainable fashion focuses on using materials that are less harmful to the environment and with manufacturing methods that are as carbon-neutral as possible.
This movement also focuses on the ethics of fashion, more clothing than ever before are coming from developing countries where the workers are enduring poor working conditions and below minimum wage.
The fashion industry is one of the leading contributors to climate change, causing more harm than the international aviation and maritime shipping industries combined.
Our ability to buy clothing directly from anywhere in the world has resulted in a devastating level of environmental damage to our planet.
We are on average purchasing 60% more clothing than we did in 2014.
A fashion garment is sustainable when it is produced using environmentally friendly materials.
Did you know that your cotton t-shirts and denim jeans have some of the largest environmental footprints of any garments?
Sustainable fashion uses reusable fabrics or materials that do not include harmful chemicals or water waste in their production.
One of the main issues with fast fashion garments is that they have microplastics and microfibers.
Every time we put our clothing in the washing machine, an estimated 1900 microfibres enters into the water system.
Each year, half a million tons of microfibres end up in our oceans, causing as much damage as fifty billion plastic bottles.
As we take conscious steps in our daily life to become more environmentally friendly, we must consider the clothing that we wear.
60% of millennials have said that they are looking to shop more sustainability, and between January 2017 and December 2018, there has been a 250% increase in Google searches for sustainable fashion.
When you are searching for sustainable fashion items, you should keep an eye out for materials such as organic cotton, which is an environmentally friendly alternative to traditional cotton.
Not only does organic cotton have a significantly smaller carbon footprint, but it also uses an ethnical production cycle with safe working environments.
A component of the sustainable industry is promoting the reuse and recycling of garments.
Every year, 85% of textiles end up in landfills with three-fifths of clothing ending up in a landfill within a year of being purchased.
Sustainable fashion focuses on encouraging consumers to expand the lifespan of their clothing and to choose quality over quantity.
The focus on reusing fabrics is apparent through some of the materials used by sustainable fashion brands, such as recycled polyester which is made using plastic bottles and polyester waste.
Building a sustainable fashion wardrobe takes time and care, but it is becoming easier every day.
Brands from the luxury fashion niche, such as Stella McCartney, the whole way through to high-street brands such as H&M have all taken steps to become more sustainable.